Friday, 6 March 2015

Legacy mailing for Saint Francis Hospice a success in so many ways.

Legacy mailing for Saint Francis Hospice a success in so many ways.

Ha’penny Press (TTGB Print & Direct Mail) recently worked on a Legacy Mailing for Saint Francis Hospice.  (A legacy is where you leave a gift in your will to an organisation; like a Charity or Hospice).

The project firstly involved close work between Susan; the ‘In Memoriam and Legacy Giving Executive’ at SFH and Norma in our Studio.  They worked together on the design of the leaflet, envelope and letter.  Once approved the three elements were then all printed and enclosed at our facilities in Suffolk.  Thousands of mail packs were sent out in February and so far the Hospice have been happy with the level of enquiries and support for this legacy campaign which highlights the importance of making a will.

The Head of Individual Giving David Holmes made this statement to Ha’penny Press ‘Thank you for all of your help and assistance with the Legacy Mailing that went out recently. We have had many people contact us as a result of the mailing. 

A leading Advertising & Marketing Critic Andrew Papworth has also covered the mailing in his latest edition of the publication ‘harvest’ the article was titled “A Legacy request that dares to use the ‘C-word’”. (He means Cash!!!)

His notable comments are: “How satisfying it is, therefore, to be able to praise a mail shot which breaks the mould”

“Interestingly, it comes not from one of the big national charities but from a local one in the London Borough of Havering bordering on Essex”

“Congratulations to Saint Francis Hospice for bucking the trends and finding their own excellent solution to the challenge of legacy promotion.”

This is huge recognition for Saint Francis Hospice and I wish to pass on my gratitude to you too for all of your assistance and support of our work.’

What a lovely end to the week!!!

To read more about the work at St Francis go to:
To discuss your raffle ticket or mailing requirements phone us on 01473 730055.

#fundraising #legacymailing #mailpack

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